What someone wants to see and their role — asked before a single text box.
Qualify-first, and honest about what a lookup already knows: team size and industry are derivable from the email domain the moment it arrives, so asking for them first was cost with no signal to show for it. What opens the form instead is what enrichment can't answer — what someone's hoping to see, and their role — as two free one-tap questions before it asks anyone to type. Company and a name follow, and email lands last: after four answers of real effort, not as the price of entry.
That covers what a template controls. Trust and conversion — consent text, post-submit routing — come from your own portal's settings, not the template, so they're not scored here. Grade your own form →
Once it's live in your portal, this is the whole snippet — no build step, no dependency.
<formmaker-form data-formid="hf_your_form_id" data-key="fm_pub_your_key"></formmaker-form>
<script src="https://formmaker.co.in/embed/formmaker.js" async></script>Connect your portal and FormMaker builds this form against your own HubSpot properties.
Use this template