The problem someone's solving, asked before their name.
Two optional taps land before any typing: what they're trying to solve, and how senior they are in the decision. Neither is guessable from an email domain the way team size or industry would be, so asking for them costs nothing enrichment could have given away for free. A company name and a name follow because bottom-of-funnel intent can carry that ask, and email closes it out only once the visitor has answered for real.
That covers what a template controls. Trust and conversion — consent text, post-submit routing — come from your own portal's settings, not the template, so they're not scored here. Grade your own form →
Once it's live in your portal, this is the whole snippet — no build step, no dependency.
<formmaker-form data-formid="hf_your_form_id" data-key="fm_pub_your_key"></formmaker-form>
<script src="https://formmaker.co.in/embed/formmaker.js" async></script>Connect your portal and FormMaker builds this form against your own HubSpot properties.
Use this template