CRO copilot for HubSpot

The form CRO expert, inside the AI you already use.

67% of visitors abandon a form when they hit friction — and HubSpot tells you the drop, never the fix. Connect a portal to Claude, ChatGPT, or Cursor, ask it to audit any form, and get a graded report with specific fixes you can apply in one approval.

15-day free trial · audits like a $2,000 consultant · fixes in one click.

How it works

No new tool to learn — FormMaker lives inside your AI client as an MCP server.

01

Connect HubSpot

Sign in once. FormMaker links your portal and gives you an API key for your AI client.

02

Audit in your AI

Ask “audit our demo form.” Get an A–F graded report, the top revenue fixes, and cited lift estimates.

03

Apply the fix

Approve a change and FormMaker applies it to the HubSpot form — with a diff preview and one-click rollback.

What the audit actually checks

Eight deterministic CRO categories, graded the same way every time — length & friction, multi-step structure, field-level UX, copy & clarity, trust & compliance, conversion mechanics, data quality, and performance.

Graded, not vague

Every finding is a specific, machine-applicable fix — not “consider simplifying.”

Revenue-ranked

The top 3 fixes come first, each with an estimated conversion-lift range and its reasoning.

Safe by default

Nothing is written to your portal without your approval — dry-run diffs, backups, and rollback.

Simple pricing

Every plan starts with a 15-day free trial. Cancel any time before it ends.

Pro
$49 / month
  • 1 HubSpot portal
  • Unlimited audits
  • Apply fixes & benchmarks
Start Pro trial
Best for agenciesAgency
$149 / month
  • 5 HubSpot portals
  • Everything in Pro
  • White-label shareable reports
Start Agency trial

Find out why your form isn’t converting.

Connect your HubSpot portal and run your first audit in under a minute.

Connect HubSpot — 15 days free