FormMaker docs
Audit and rebuild your HubSpot forms from the AI client you already use.
FormMaker is an MCP server. You connect it to Claude, Cursor, or any AI client that takes a server URL, and then you can ask that client to audit your HubSpot forms or rebuild them as real code.
There is no new app to learn. The AI you already use becomes the interface.
Start here
Connect your first portal
One click. Creates your keys.
Add FormMaker to your AI client
Copy one URL, paste it in.
Your two keys
Which one is safe to publish, and which one never is.
Prompt library
Things to say, ready to paste.
What you can ask it to do
- Audit a form — a graded report across eight CRO categories, the top revenue fixes, and cited lift estimates. Deterministic: the same form always grades the same way.
- Rebuild a form as code — production-ready, in the framework you choose.
- Match your brand — pull colors and typography from your site so a generated form doesn't look bolted on.
The one rule worth knowing up front
You get two keys per portal. The publishable one (fm_pub_) goes in your form's
code. The private one (fm_live_) goes in your AI client and nowhere else — it
unlocks every form in your portal. Read why.